Author Archives: dayat

Branding a Winery and Its Wine Is Expensive, Necessary and Benefits the Consumer No Matter the Size

A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might … Continue reading

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Avoid The Celebrity Brand Wagon

Using your own name to brand your business may appear a simple solution, but in the long term, it’s a much more difficult way to create a recognised and respected, stand out brand. What about Lorna Jane, Donald Trump or … Continue reading

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